JOHN SHEEHYCOMMERCIAL LEADER · MARKET BUILDER
CERAMARET
ZIRCONIA IMPLANT MANUFACTURING PLAYBOOK

BOARD STRATEGY PRESENTATION · PREPARED FOR THE CERAMARET LEADERSHIP TEAM

A Global Manufacturing Opportunity

Dental Implant Brands

The portfolio gap is substantial. Together, we can turn qualified zirconia opportunities into manufacturing business.

70 PlusBrands & brand families
17Zirconia brands identified
54Brands to exploreNo zirconia option identified

ZIRCONIA IMPLANT OPTIONS

Only 17 of the 71 directory listings have an identified zirconia implant option.

Share of directory listings, not market share. The remaining listings are opportunities to qualify, not confirmed demand.

GLOBAL HEADQUARTERS FOOTPRINT

70 Plus Brands

South Korea 11
Switzerland 11
Israel 8
United States 7
Italy 6
France 5
Germany 5
Spain 5
Brazil 3
China 3
Turkey 2
Andorra 1
India 1
South Africa 1
Taiwan 1
United Kingdom 1
Ceramaret brings the manufacturing expertise. I bring the industry relationships and commercial playbook to develop the business.

Dedicated Zirconia Implant Companies

Ceramic specialists and headquarters: Swiss Dental Solutions, Switzerland; Z-SYSTEMS, Switzerland; Zeramex, Switzerland; Patent, Switzerland; CeraRoot, Spain; TAV Dental, Israel; ZiBone, Taiwan.

Source: John Sheehy’s implant brand directory, reviewed October 13, 2026. Brands and brand families may share ownership; this is a researched landscape, not a ranking of independent companies.

CERAMARET / ZIRCONIA REVENUE GROWTH STRATEGYWin manufacturing accounts. Grow repeat orders. Expand account revenue.

I build the zirconia implant manufacturing market for Ceramaret.

I bring 12+ years of zirconia market leadership, implant company relationships, and experience implementing sales, training and education within implant portfolios.

John Sheehy
John Sheehy12+ years building
zirconia implant adoption
COMMERCIAL RESULTS

$58M+ in implant sales generated. Z-SYSTEMS USA President & Head of Global Sales, connecting commercial strategy with international market development.

STRAUMANN EXPERIENCE

A key commercial contributor to the work that attracted Straumann’s investment in Z-SYSTEMS. Engaged to support zirconia sales, training and management implementation.

INDUSTRY RELATIONSHIPS

Established implant company relationships and executive access, built through 12+ years of zirconia category leadership.

IMPLEMENTATION EXPERTISE

A tested playbook for sales training, clinical education, KOL development and customer onboarding within implant portfolios.

Together, we offer implant companies manufacturing expertise backed by the commercial playbook and tools to develop their zirconia business.

I win the implant company business. Together, we deliver the portfolio and the playbook for market success.

ONE TEAM · COMPLEMENTARY EXPERTISE
THE LEADERSHIP TO BUILD THE BUSINESSCERAMARET’S PUBLISHED CAPABILITIES

Our customers gain a manufacturing partner with the industry knowledge and commercial tools to support their zirconia business.

Ceramaret describes its role in its own words: You design the implants; Ceramaret takes charge of selecting the most appropriate material and process. Ceramaret’s published service description.

A revenue growth strategy built on proven zirconia market development experience.

The opportunity is to win implant companies developing or expanding a zirconia portfolio, then grow the value of those manufacturing relationships over time.

NEW MANUFACTURING BUSINESS

I engage implant company decision-makers and convert qualified portfolio opportunities into manufacturing agreements with our team.

REPEAT MANUFACTURING ORDERS

We provide the commercial playbook and tools that support the brand’s market adoption, creating opportunities for repeat production as demand develops.

ACCOUNT EXPANSION

I develop opportunities for additional products and markets within each customer relationship, increasing its long-term manufacturing value.

The objective is to build manufacturing accounts that grow in volume, portfolio breadth and long-term value.
One coordinated customer journey.

I lead commercial qualification and account development. Our technical team leads development, production and documentation. We provide the positioning, training, education and onboarding tools; each implant brand leads its market execution.

The experience to build Ceramaret’s zirconia manufacturing business.

BUILT THE ZIRCONIA MARKET

12+ years of category experience

I have built adoption through sales leadership, clinical education, KOL development and international expansion. I understand what creates demand beyond the initial product introduction.

STRATEGIC INVESTMENT

Making the commercial case

I was a key commercial contributor to the work that attracted Straumann’s investment in Z-SYSTEMS, demonstrating the opportunity through market development, education and global relationships.

PORTFOLIO IMPLEMENTATION

Experience inside an implant portfolio

I was engaged to show Straumann how to implement zirconia implant sales, training and management within its portfolio. That experience informs the playbook and tools we can provide to Ceramaret’s manufacturing customers.

I bring experience building the zirconia market and equipping implant companies to participate in it.

LET’S BUILD
TOGETHER.

01 / ACQUIREDeliver Implant
Manufacturing Customers
02 / GROWGrow manufacturing
revenue.
03 / DEVELOPBuild lasting
customer relationships.

I bring the industry relationships, zirconia experience and commercial leadership to build this business as part of Ceramaret’s team.

Let’s discuss bringing me into the team to lead customer acquisition, develop manufacturing accounts and take ownership of commercial growth.

I BUILD THE MARKET. WE GROW THE BUSINESS.
John SheehyCOMMERCIAL LEADER · MARKET BUILDER
References

Stages 2–5 summarize Ceramaret’s published offering. Stage 1 describes John Sheehy’s proposed contribution. The sequence illustrates the partner journey; technical development, validation and documentation overlap. Regulatory documentation supports the brand’s submission process; market authorization remains product-specific.

Ceramaret published dental service description
Straumann investment announcement