John Sheehy
COMMERCIAL OPERATOR
MARKET BUILDER & GTM STRATEGIST
I build commercial operations from zero to dominant for Series A/B dental and biomedical startups. Proven track record: $58M+ in implant sales, 50,780+ practice relationships, and a global KOL network spanning 15 countries.
Through category creation, KOL ecosystems, global sales infrastructure, and education platforms combined with elite, high-output, lean sales teams that rapidly activate pipeline and outperform traditional models.
Trusted by founders at:
Quantified Impact
Proven ability to build commercial infrastructure that drives revenue, market share, and sustainable growth.
As President of Z-SYSTEMS Global, scaled zirconia platform to #1 global position
Activated network across 12+ countries, immediately deployable for new ventures
Via DENTANext Media education platform—segmented, reachable, and engaged
Proven expertise in building and scaling new market categories from inception
Case Study: Building a Category from Zero
Zirconia Implant Market Expansion
- • Created and scaled the zirconia implant market from minimal global adoption to category relevance
- • Positioned zirconia as a clinically credible alternative to titanium against established industry leaders
- • Influenced 70% of global market growth during the expansion phase
- • Generated $58M+ in implant revenue
- • Built an education-driven adoption platform reaching 60K+ clinicians
- • Established a KOL-led commercialization model now replicated across the industry
Zirconia implants evolved from a niche alternative into a recognized treatment category with accelerating global adoption—successfully competing against entrenched industry incumbents.
The Commercial Architect Approach
Education-First GTM
Clinical professionals don't respond to sales pressure—they respond to peer education and demonstrated outcomes. Every commercial system I build prioritizes clinical credibility as the foundation for market leadership.
- Build KOL ecosystems before scaling sales teams
- Create proprietary education platforms for market control
- Convert clinical proof into sustainable revenue
Network Leverage
Most executives spend years building their networks. I arrive with 50,780+ practice relationships and a global KOL network already activated and ready to deploy for immediate market penetration.
- Immediate access to 50,780+ implant practices worldwide
- Global KOL network spanning 15 countries
- Speed-to-clinical relevance and market adoption
Capital Efficiency
Resourcefulness is a discipline, not a compensation for limited resources. My best work has been on constrained budgets, delivering outsized results through strategic prioritization and founder-level thinking.
- Maximize ROI on every commercial dollar spent
- Build distributor networks as force multipliers
- Speed over perfection in go-to-market execution
Revenue Acceleration
Education, KOLs, and content aren't ends in themselves—they're the fastest path to sustainable revenue. Every strategic decision is filtered through one lens: does this accelerate revenue growth?
- Translate clinical credibility into market dominance
- Build sustainable competitive moats
- Scale from zero to category leadership
The Philosophy
They were won in the classroom, the OR, and the KOL's practice."
What I Bring Day One
I build commercial operations from zero to dominant for Series A/B dental and biomedical startups. Proven track record includes $58M+ in implant sales, 50,000+ practice relationships, and a global KOL network spanning 15 countries.
50,780+ Practice Relationships
Activated across 12+ countries. Not theoretical—immediately deployable for product adoption and market intelligence.
60,000+ Dental Professionals
Via DENTANext Media education platform. Segmented, reachable, and engaged with clinical content.
Global KOL Network
Clinicians across 15 countries who trust my judgment and respond to my calls. Immediate credibility and market access.
Proven GTM Playbook
Education-first strategy that has taken one category to global #1. Deployable across adjacent dental and biomedical markets.
LET'S BUILD
SOMETHING.
Location
Boston, Massachusetts
