Market strategy & revenue ownership
Define the opportunity, position the product, shape the launch plan, and own commercial priorities and performance.
John Sheehy
COMMERCIAL EXECUTIVE MARKET BUILDER & GTM STRATEGIST
BUILD MARKETS. SCALE REVENUE.
I build and lead commercial operations for dental and biomedical companies, turning product innovation into market adoption and revenue growth.
I bring the industry expertise, trusted relationships, and disciplined execution to lead your team, launch your product, and win market share, with investment tied to results and a clear path to profitable growth.
Career experience
Z-SYSTEMS
DENTANEXT (Founder)
$58M+
Implant sales generated
50,780+
Practice relationships
15 countries
Global KOL network
MY COMMERCIAL EDGE / LEADERSHIP DRIVES RESULTS
My Quantified Impact
I bring commercial leadership, clinical relationships, and the DENTANEXT education platform together to launch products, build markets, and grow revenue.
I’ve built commercial infrastructure, led global sales teams, and driven market expansion—turning strategy into measurable revenue growth and product adoption.
$58M+
Implant Sales Generated
As President of Z-SYSTEMS USA and Head of Global Sales, scaled zirconia platform to #1 global position
50,780+
Practice Relationships
Activated network across 12+ countries, immediately deployable for new ventures
60K+
Dental Professionals Reached
Via DENTANEXT Media education platform—segmented, reachable, and engaged
12+
Years Category Leadership
Proven expertise in building and scaling new market categories from inception
CASE STUDY / Z-SYSTEMS CERAMIC IMPLANTS
Building a market for zirconia.
Turning clinical interest into adoption.
A specialized Swiss implant technology. Established titanium competitors. A commercial challenge that required education, trusted relationships, and disciplined use of resources.
The Challenge
Clinicians needed a reason to consider a different implant material—and the confidence to incorporate it into their practices. With a constrained budget, commercial activity had to build understanding and lead to buying decisions.
My Role
As President & Head of Global Sales, Z-SYSTEMS USA, I connected market development, clinical education, KOL relationships, and sales execution across my commercial responsibilities.
How I Led the Commercial Expansion
- Position the alternative. Translate zirconia’s product attributes into a clear clinical and commercial story for relevant practices.
- Build trust through clinicians. Develop KOL relationships and use peer education, clinical experience, and demonstrations to address adoption barriers.
- Make education practical. Connect webinars, courses, and live-surgery learning with the support clinicians needed to begin using the system.
- Follow through commercially. Turn interested clinicians into active accounts through focused outreach, sales conversations, and continued practice support.
- Concentrate the resources. Use a lean commercial operation, established relationships, and reusable education to support growth within budget constraints.
THE PRINCIPLE I BRING TO YOUR COMPANY
Build understanding. Earn clinical trust. Support adoption. Keep the commercial follow-through connected to every step.
I DRIVE GROWTH / MY GLOBAL EXPERT NETWORK
Trusted relationships.
Global market access.
I’ve built an international network of clinicians, educators, and industry experts to support education, product feedback, and market adoption. That experience shapes how I build networks for new markets: identify credible experts, engage customers and channel partners, and connect product value to real-world needs.
STRATEGIC PARTNERSHIPS
Same marketplace. Different lanes. Shared growth.
I turn trusted relationships into commercial momentum, including strategic partnerships with companies that serve the same marketplace without competing in the same lane.
These complementary relationships can open doors to shared customers, extend market reach, and accelerate adoption. It’s an approach I bring to every new market: build credibility, align the right partners, and convert access into sustained revenue growth.
KOL & Industry Relationships
Build credibility through respected experts and influential practitioners.
Market & Channel Development
Engage customers, distributors, and strategic partners to support adoption.
Customer & Product Insight
Turn real-world feedback into stronger positioning and launch decisions.
Global Expert Networks
Connect trusted voices across international markets.
BUILT BY ME / THE COMMERCIAL PLAYBOOK
The Commercial Architect Approach
Education-First GTM
Clinical professionals don't respond to sales pressure—they respond to peer education and demonstrated outcomes. Every commercial system I build prioritizes clinical credibility as the foundation for market leadership.
- Build KOL ecosystems before scaling sales teams
- Create proprietary education platforms for market control
- Convert clinical proof into sustainable revenue
Network Leverage
Most executives spend years building their networks. I arrive with 50,780+ practice relationships and a global KOL network already activated and ready to deploy for immediate market penetration.
- Immediate access to 50,780+ implant practices worldwide
- Global KOL network spanning 15 countries
- Speed-to-clinical relevance and market adoption
Capital Efficiency
Resourcefulness is a discipline, not a compensation for limited resources. My best work has been on constrained budgets, delivering outsized results through strategic prioritization and founder-level thinking.
- Maximize ROI on every commercial dollar spent
- Build distributor networks as force multipliers
- Disciplined execution and faster market learning
Revenue Acceleration
Education, KOLs, and content aren't ends in themselves—they're the fastest path to sustainable revenue. Every strategic decision is filtered through one lens: does this accelerate revenue growth?
- Translate clinical credibility into market dominance
- Build sustainable competitive moats
- Scale from zero to category leadership
EXPERIENCE LEADS. Ai EXTENDS CAPACITY.
A lean team.
A wider reach.
I use Ai to support the daily work around a launch, while personally owning commercial judgment, relationships, and execution.
RESEARCH
Find the right opportunities.
Account research, market signals, and CRM prioritization.
CONTENT
Turn expertise into assets.
Campaign drafts, product pages, presentations, and educational materials.
FOLLOW-THROUGH
Keep opportunities moving.
Follow-up preparation, task organization, and repeatable workflows.
VISIBILITY
Know what is working.
Pipeline summaries, campaign reviews, and commercial reporting.
THE PHILOSOPHY
The most successful dental launches of the last decade weren't won in the field.
They were won in the classroom, the dental operatory, and the KOL’s practice, where education builds trust and clinical confidence drives adoption.
The leadership to build.
The execution to own your market.
AI-Powered Market Creation & Revenue Acceleration
WHAT I BRING ON DAY ONE / LEADERSHIP DRIVES RESULTS
Full Commercial Leadership
One accountable commercial leader bringing strategy, industry relationships, the DENTANEXT education platform, and hands-on execution together to launch your product and grow your business.
Clinical education & influence
Connect webinars, clinical content, demonstrations, and relevant KOL relationships to a focused adoption program.
Sales & pipeline activation
Prioritize prospects, activate relevant relationships, and connect disciplined follow-up with sales and successful product use.
Distribution & market expansion
Develop sales channels and distributor relationships, grow accounts, and expand as results support it.
Lean operations & Ai execution
Use existing infrastructure, reusable content, and Ai-supported workflows to keep resources focused on commercial progress.
Accountability & investment discipline
Track pipeline, adoption, revenue, and commercial costs. Direct investment toward repeat business and sustainable growth.
TEAM LEADERSHIP & COMMERCIAL EXECUTION
A clear direction. A team equipped to deliver.
As Z-SYSTEMS USA President & Head of Global Sales, I led global sales teams and connected market development, clinical education, KOL relationships, and sales execution around commercial priorities.
I bring that same approach to your business: give people a clear direction, define ownership, and connect their work to customer adoption and revenue. Build a commercial operation in which the team understands the plan, knows its responsibilities, and can see how performance is measured.
Make the leadership investment work harder.
Combine commercial leadership, education, marketing, and sales development in one coordinated operation. Build on the relationships and infrastructure I bring, then add resources where customer demand and results justify the cost.
The goal: grow revenue that supports the commercial operation, strengthens the company’s ability to invest, and builds lasting market leadership.
LET’S BUILD YOUR NEXT CHAPTER
Launch Products.
Grow Sales.
Run Your Business.
Tell me about your product, your market, and what you want to achieve.
John Sheehy
COMMERCIAL LEADER · MARKET BUILDER
