Vice President & General Manager,
Zirconia Business
I bring 12 years of zirconia market building, hands-on sales leadership and an established network of 14,000+ doctors across the USA who place, purchase or actively seek zirconia implants, supported by established USA Key Opinion Leader relationships and education capabilities focused on accelerating CERALOG sales.
Together, accelerate customer acquisition, grow implant sales and build recurring revenue.
I would lead and drive the zirconia commercial launch, fast-tracking a proven sales playbook through industry expertise, trusted USA clinician relationships, education capabilities serving the USA market and hands-on field leadership. My mandate: equip representatives to win accounts, guide clinicians from first cases to confident, consistent use, and turn early adoption into repeat purchasing, recurring revenue and sustained market leadership.
Lead positioning, launch priorities, regional growth planning and forecasting. Align sales, marketing, education and operations around zirconia commercial performance.
Sales impact: A focused launch that converts market opportunity into implant sales.Build a regional Path to Success with sales leaders and representatives. Train the team, join priority account visits, address objections and help close important opportunities.
Sales impact: More productive representatives, stronger conversion and territory growth.Prioritize suitable existing BioHorizons customers and activate my USA purchasing doctor relationships, including clinicians I have worked with through Z-SYSTEMS. Connect opportunities to regional representatives.
Sales impact: New purchasing accounts and additional sales within existing practices.Connect DENTANEXT’s USA audience and USA Key Opinion Leader relationships with webinars, hands-on training and targeted sales opportunities. Help representatives explain clinical value, patient preferences and practice differentiation.
Sales impact: Qualified demand, greater clinical confidence and faster account conversion.Coordinate first-order onboarding, training and initial-case support. Work with representatives and clinical teams to monitor account health, resolve adoption barriers and expand appropriate utilization.
Sales impact: First orders become repeat orders, retained customers and growing accounts.Bring field feedback into messaging, sales tools, product priorities and operational readiness. Track pipeline, implant volume, revenue, reorders and commercial spending with leadership.
Sales impact: Clear performance visibility and investment tied to recurring revenue.Selected page previews. Full playbook activated upon engagement.
Experience connecting sales leadership, education, onboarding and operations to sustained customer purchasing.
A visual product story that helps representatives explain the design, restorative pathway and relevant practice fit.
CERALOG®ATZ-HIP ceramic implant with a separate abutment and a reversible screw connection.
VICARBO carbon fiber reinforced PEEK connects the implant and abutment. Metal-free does not mean every component is ceramic.
PROGRESSIVE-LINE bone preparation instruments can support the workflow, with additional ceramic insertion instruments.
Manufacturer-listed solutions include single crowns, bridges and overdentures. U.S. indications and SKU availability govern the launch.
Product information: BioHorizons CERALOG and Camlog technical overview.
Competitor-by-competitor preparation to help representatives address questions, explain differentiation and advance purchasing decisions.
A focused approach to existing BioHorizons customers, experienced ceramic users and clinician educators.
I would lead the zirconia commercial effort, giving regional representatives the expertise, introductions and hands-on support to grow their business.
| Commercial priority | My contribution | Working with the team |
|---|---|---|
| Win the right accounts | Identify priority practices and introduce my established USA zirconia relationships. | Regional representatives develop opportunities, with my support in key meetings and conversion. |
| Equip the team to win | Lead category positioning, value selling, training and clinical educator development. | Sales, marketing and clinical teams deliver a consistent customer experience. |
| Grow repeat business | Lead the commercial onboarding and retention process; address barriers to use. | Representatives maintain account relationships, supported by education, clinical services and operations. |
| Deliver accountable growth | Own the zirconia commercial plan, forecasts, priorities and performance reporting. | Align regional execution and resource needs with BioHorizons leadership. |
The leadership to build the business.
The execution to help your team sell more.
Get started today before this once in a lifetime opportunity expires.
